Cover letter Samples & Templates

Writing a Persuasive Cover Letter: A Guide

Your persuasive cover letter is one way to differentiate yourself from other candidates while applying for jobs. You can describe your experiences, abilities, and accomplishments that make you eligible for the position you’re applying for in this succinct document. Additionally, you might discuss the value you want to bring to the firm in your persuasive cover letter. In this post, we offer suggestions on how to create a compelling cover letter in addition to a template and working sample.

What is a Persuasive Cover Letter?

A persuasive cover letter is a type of cover letter that goes beyond simply introducing yourself and summarizing your qualifications. It is designed to convince the employer that you are not only qualified for the job but also the best fit for the role. In a persuasive cover letter, your goal is to make a compelling case for why you should be selected for an interview and ultimately hired.

Here are the key characteristics of a persuasive cover letter:

  1. Customization: A persuasive cover letter is highly tailored to the specific job and company you’re applying to. It should address the company’s needs and show how your skills and experiences align with the job requirements.
  2. Highlighting Achievements: Rather than just listing your qualifications, a persuasive cover letter emphasizes your achievements and how you’ve added value to previous employers. Use specific examples to demonstrate your impact and contributions.
  3. Addressing Pain Points: Identify the company’s pain points or challenges and explain how you can provide solutions. This shows that you’ve done your research and are prepared to address their specific needs.
  4. Showcasing Transferable Skills: Even if you don’t have direct experience in the exact role, a persuasive cover letter showcases your transferable skills. It demonstrates how your skills from previous roles can be applied effectively to the new position.
  5. Expressing Enthusiasm: Convey your genuine interest and enthusiasm for the company and the role. Explain why you’re excited about the opportunity and how it aligns with your career goals.
  6. Personality and Culture Fit: A persuasive cover letter can also touch on your personality and how it fits with the company’s culture. This is important for roles where teamwork and cultural fit are highly valued.
  7. Call to Action: Close the letter with a clear call to action, expressing your desire for an interview. Encourage the employer to contact you to discuss your qualifications further.
  8. Professional Tone: While a persuasive cover letter is more assertive in showcasing your qualifications, it should maintain a professional and respectful tone. Avoid being overly aggressive or presumptive.
  9. Concise and Well-Structured: Keep the letter concise and well-structured, making it easy for the employer to skim and find the most relevant information.
  10. Error-Free: Ensure that your cover letter is free from grammatical and spelling errors. A persuasive cover letter should be polished and professional.

In essence, a persuasive cover letter is a powerful sales pitch. It not only presents your qualifications but also demonstrates how you can make a significant impact in the role and contribute to the success of the company. It’s an opportunity to stand out from other applicants and make a strong case for why you should be considered for the job.

What qualities does a persuasive cover letter have?

A persuasive cover letter explains to a prospective employer why you are the ideal candidate for the position. When reading your cover letter, people might be on the lookout for the following things:

  • Using proper formatting:  As with any other formal letter, style your persuasive cover letter properly. Make sure it is well-written and devoid of typos and other mistakes.
  • Relevant experience: Make your persuasive cover letter specific to the position you’re applying for. Demonstrate how your abilities and background have equipped you for this position.
  • Value declarations: In addition to learning more about a prospect, prospective employers read cover letters to determine the value an applicant may bring to their business. Tell us what you would do if you were hired for the position.
  • Personality: Your persuasive cover letter is a chance to demonstrate your individuality while your resume provides a summary of your professional history. Consider adding a little personality to your cover letter to demonstrate your individuality and likeability.

How to compose a persuasive cover letter

To produce a persuasive cover letter, adhere to the following guidelines:

1. Determine the recipient of your letter.

Identifying your reader and asking for an interview is one method to get them to do it. You may find out who is reviewing your persuasive cover letter by conducting a little investigation. You can convey your message more effectively and include more pertinent information if you tailor this document for your recipient. The name of the recipient might be included on the job offer, but you can also look at the organization’s “group” page on its webpage.

2. Show some uniqueness

Before deciding who to interview, recruitment managers frequently sift through many cover letters. You might need to stand out a little to get their attention. Consider how you could use more creative sentence structures. In your persuasive cover letter, stay away from clich├ęs and conventional linguistic patterns. A prospective employer is more likely to recall you as an applicant if your cover letter is more creative.

3. Highlight what you can do to help them.

Although your persuasive cover letter should discuss your experiences, abilities, and successes, you should focus on the value you can provide to the organization. The majority of your cover letter should attempt to highlight your qualifications for the position. Make it clear that you are an enthusiastic and goal-oriented applicant. A recruiter could be eager to hear more about your job goals and extend an invitation to an interview.

4. Demonstrate your enthusiasm for this opportunity.

Making a good impression might be aided by showing your interest in the position. A prospective employer might be more inclined to meet you if you demonstrate that you are enthusiastic about the job you do. In your persuasive cover letter, be sure to mention how eager you are to be considered for the job.


A template of a persuasive cover letter is provided below:

[Your name]

[Your home address]

[Your telephone number]

[Your Email address]

[The name of the recipient]

[The address of the recipient]


Dear [Name of Recipient],

When I saw your job advertisement for a [job role] at [business name], I was eager to apply. I am [your experience/credentials], which makes me a fantastic fit for this position. I’d love to contribute my abilities and become a member of the [business name] team.

I learned [information about needs] when I studied the prerequisites for this position. I’ve been prepared to take on a position like this by my [describe your experience in detail] experience.

If I were to be given this work chance, I would [what objectives are your goals for this role]. I am confident that I could [explain what value you would bring to the firm].

I’m hoping that after looking over my application materials, we’ll get the chance to have a formal meeting. I’m hoping to hear from you shortly. If there is anything else I can do to assist you in making your hiring decision, please get in touch with me.


[Your name]


Here is a sample of a persuasive cover letter:

Alexander Stones

503 Juniper Road

Garage, FL


Zara Harrison

244 Business Street

Garage, FL

February 25, 2022

Dear Ms. Harrison,

I was delighted to read your advertisement for a copywriter at Branding, Corp. I’ve worked for advertising firms for over six years as a copywriter and marketing expert, therefore I’m a great fit for this position. I would love to join the Branding, Corp. organization and put my skills to use.

I saw from reading the job specifications that you are searching for someone who has expertise in writing advertisements, emails, sales promotions, social media postings, and multimedia scripts. I’ve prepared myself for a position like this by having experience as a writer for four different advertising firms. All the content for your job advertisement, as well as other deliverables for clients, was written by me.

I would increase the effectiveness of your campaigns if I were given this role. I am confident that I could create captivating text that would pique people’s interest across the nation.

I’m hoping that after looking over my application materials, we’ll get the chance to have a formal meeting. I’m hoping to hear from you shortly. If there is anything else I can do to assist you in making your hiring decision, please get in touch with me.


Alexander Stones


The experimenting phase of the job hunt is something we’d like to incorporate.

It’s very simple to feel defeated, not good enough, or like giving up on your job search in today’s highly competitive marketplace. Don’t allow the procedure to get too boring, either. Have fun gathering the qualitative data we’ve covered here, and then have even more fun coming up with persuasive cover letter ideas.

We can’t promise that even the most intriguing, appealing cover letter will elicit a positive response from every potential employer if one occurs at all. However, the appropriate one for you will. It’s crucial to refrain from using these instances as your own. That undermines personalization’s intent.

Frequently Asked Questions about persuasive cover letters

  • What exactly is a persuasive cover letter?

A strong, persuasive cover letter can help you get the job by demonstrating to the potential employer your ability to think critically on paper and pave the way for a crucial interview. Encourage readers to look over your resume. Recognize the letter’s importance. The cover letter is an official letter. Keep your letter succinct, precise, and on-point.

  • A cover letter is it a persuasive essay?

When you apply for a job, you must include a cover letter and CV in a one-page business letter. Your cover letter should serve as a persuasive essay that explains to the company why you are a strong candidate for the position.

  • What might a powerful persuasive writing sample look like?

Newspaper articles and advertisements make effective examples of persuasive writing.

  • Is it Appropriate to Be Assertive in a Persuasive Cover Letter? Yes, it’s appropriate to be assertive in a persuasive cover letter, but there’s a fine line between assertiveness and coming across as overly aggressive or presumptive. Being assertive means confidently and convincingly presenting your qualifications and explaining why you’re a strong fit for the job. It also involves demonstrating enthusiasm and a desire to move forward in the hiring process. However, it’s essential to maintain a professional and respectful tone throughout the letter. Avoid making demands or presuming you’ll get the job. Instead, focus on providing compelling evidence of your qualifications and expressing your interest in further discussions through an interview.
  • How Can I Customize a Persuasive Cover Letter for Each Job Application? Customizing a persuasive cover letter for each job application involves several steps:
    • Research the Company: Start by researching the company and the specific job you’re applying for. Understand the company’s culture, values, and mission. Identify the key requirements and responsibilities of the job.
    • Match Your Qualifications: Align your qualifications and experiences with the job requirements. Identify how your skills, achievements, and background are a strong fit for the role. Use specific examples to illustrate your match.
    • Address Pain Points: If you can identify challenges or pain points the company is facing, address them in your cover letter. Explain how you can help solve these challenges or contribute to the company’s success.
    • Personalize the Opening: Instead of using a generic salutation, personalize the opening of the cover letter by addressing it to the hiring manager or a specific contact at the company. If you don’t have a name, make an effort to find one.
    • Tailor the Content: Customize the content of the cover letter to reflect the company’s culture and values. Use language and examples that resonate with the company’s mission and goals.
    • Express Enthusiasm: In each cover letter, express your genuine enthusiasm for the role and the company. Highlight why you’re excited about the opportunity and how it fits into your career aspirations.
    Customizing a persuasive cover letter shows that you’ve invested time in understanding the company and its needs. It increases the chances that the employer will view you as a strong, tailored fit for the position.

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